DC Comics is home to many of the greatest male and female Super Heroes in the world. All our fans are incredibly important to us, and we understand that the messages on certain t-shirts are offensive. We agree.
“Please already love this portrayal of this character.” — DC Comics
#4. DC’s Doing the Exact Opposite of What Made Marvel Successful
DC wants a piece of The Avengers' 1.5-billion-dollar pie, except they don't have the time or patience for all that universe-building claptrap. For 2016's Batman v Superman: Dawn of Justice, the strategy appears to be “let’s make a bouillabaisse out of all our intellectual property.” Batman v Superman's seemingly pulling an Amazing Spider-Man 2 and throwing in new and unknown versions of Wonder Woman, Aquaman, Cyborg, and presumably the first big-screen appearance of Lady Cop.
So what’s the problem with this strategy? Only after DC has raked in the requisite $2 billion with both Batman v Superman and 2018’s Justice League will we likely see Wonder Woman or Aquaman in their own films.
A new test for character design: “The Babs and Kara Test.” Your characters only pass if the audience could still tell them apart if they were wearing identical bathrobes and had their hair completely wrapped up in towels
Named for the time DCAU had Batgirl and Supergirl hang out in bathrobes with their hair up in a towel and needed to make sure their hair was slightly visible so the audience could tell which was which:
From Nova v4 #7